Frequently Asked Questions

To honour the craftsmanship of Kirin Ichiban — beer made with the First Press™ — we are offering you the opportunity to win a First Class Trip to Japan for two. Additionally, thousands of $50 Digital Prepaid Mastercards are available to be won instantly.

There are two key periods:

Qualifying Purchase Period: 29 December 2025 – 9 February 2026 Entry Period: 5 January 2026 – 16 February 2026

Please ensure your purchase is made prior to submitting your entry.

Entry is open to Australian residents aged 18 years and over. Employees directly connected to the promotion, or participating venues, are not eligible.

1. Purchase a specially-marked 6-pack or 24-pack of Kirin Ichiban 330mL from a participating retailer;
2. Retain your proof of purchase;
3. Visit kirinichibanjapanpromo.com.au or scan the promotion QR code;
4. Submit the entry form and upload your receipt.

You may enter once per day, up to a maximum of three entries for the entire promotional period. Each entry requires a new eligible purchase.

Yes. Selected entries will be awarded an instant win prize, with results displayed immediately on screen after submission.

A truly exceptional Japanese experience:

• Return First Class flights for two to Japan
• 3 nights’ accommodation in Shinjuku, Tokyo
• Private airport and activity transfers
• A VIP Kirin Brewery experience in Yokohama
• $1,000 spending allowance for the winner

Travel must be completed by 10 February 2027 and excludes peak travel periods.

The winner will be contacted in writing and published here by 24 February 2026.

Yes. Proof of purchase is essential to validate any prize claim. We recommend taking a photograph or securely storing your receipt when entering.

Instant win cards must be activated within 2 months of issue. Once activated, the card will remain valid for 12 months.

Our team is here to help:

• lionau-enquiries@lionco.com
• 13 15 13
• Further contact details will also be provided here.

Instant win prizes are awarded at random during entry submission. The major prize will be determined via a random draw on 17 February 2026.

• Please enjoy Kirin Ichiban responsibly
• A valid passport and travel documentation will be required
• Prizes are not transferable or exchangeable
• All draws and validations will be conducted in accordance with Australian regulations
• Full Terms & Conditions are available here